Clare Spencer
Reporter covering when news organizations should and shouldn’t use generative AI.
I have experience of applying generative AI to newsroom tasks in three very different news organisations.
I was a journalist at the BBC for more than a decade.
That experience motivated me to want to improve the way we make the news.
I moved into the prototyping team to work with software engineers who invented tools to help journalists.
I managed a team of journalists who used AI.
I moved onto one of the UK’s largest newspaper publishers to manage a rapidly growing team of 15 journalists.
They were a pioneering team at theI forefront of applying AI to helping produce local newspaper stories.
We turned podcasts into TikToks.
I teamed up with a small audio production company to secure seed funding to explore how to more efficiently reformat content.
I led a small team with a developer and a designer and together we built a prototype of a tool which used generative AI to turn podcasts into TikTok videos.
I am a reporter for Generative AI in the Newsroom
All this experience, so early on in the generative AI journey, led me back to being a journalist.
I saw a need for communication within the news industry on good practice and mistakes we can learn from when applying AI.
My Work
Can Sophina Turn Me Into a TikTok Star?
11 June 2025
Is this the Beginning of the End for AI-Summarized News?
28 January 2025
Where my coding journey took me
28 January 2025
Is this the Beginning of the End for AI-Summarized News?
28 January 2025
The audacious plan to save a species
April 2020
Why I sing in a language I barely speak
March 2018
How African governments block social media
April 2016
Why do buildings collapse?
May 2016
‘They removed my uterus without asking me’
February 2020
Why do people share their lives online?
August 2009
The people who meet at the ginger festival
September 2009
The audacious plan to save a species
April 2020
My First Period
September 2017
27 Minutes
Don’t hide my son
June 2019
27 Minutes
Global beats in Angola
March 2018
53 Minutes
The Why Factor: Why do we feel heartbreak
February 2020
23 Minutes
The Why Factor: Why do we keep open secrets
April 2020
23 Minutes
The Why Factor: Why have women taken to wellness?
October 2018
23 Minutes
The Why Factor: Why is the father-son relationship so important?
December 2019
23 Minutes
The Why Factor: Why has feminism affected the mother-son relationship
December 2019
23 Minutes
Profile: George Soros
June 2018
13 Minutes
Profile: Gareth Southgate
June 2018
13 Minutes
Profile: Serena Williams
June 2018
13 Minutes
Profile: George Soros
June 2018
13 Minutes
Madagascar’s love affair with the 2CV
October 2017
My Instagram
@aclarespencer
It’s OK to make mayonnaise while on your period
September 2017
My dad jokes about my first period
September 2017
My Instagram
@aclarespencer
Events
Get in touch about both in-person and online talks
Feel free to drop me a message about talks, journalism, events, documentaries, generative AI, or anything else that you think I might be interested in.